Lonsid Held Sub-brand Launch Conference
To actively respond to the national "Healthy China" strategy, accelerate the company's strategic upgrading and brand renewal, Lonsid has completed a comprehensive upgrade of its master brand's visual identity and officially launched two sub-brands focusing on the grand health sector. The company held a sub-brand launch conference on December 12.
Backed by its nationwide dealers and after-sales service network, mature marketing system, and the sustained competitiveness of its water purification products, Lonsid has identified grand health as its core strategic development direction against the backdrop of growing user demand for health and evolving industry trends. It has also built a three-dimensional health model with "water, air, and food" as the three cornerstones.
Based on this, Lonsid officially unveiled two sub-brands, QINGBEN and RUNWU, focusing on internal conditioning and external nourishment respectively. With solid and rigorous R&D support, the company will steadily advance the full-category layout of grand health while continuing to expand its water purification business. These two product lines jointly form the "dual-engine" of Lonsid's health strategy, marking the brand's official entry into a new development stage transitioning from product-driven to ecosystem-driven.
